All projects are different and demand a different combination of collateral. As a general rule of thumb, identity systems begin with a company mark or logo to establish both the brand and appropriate visual language to communicate with the intended audience. Once the brand is established, the presentation possibilities are dependent on your needs. Common identity elements include stationery, signage, web and interactive media, packaging solutions, posters, fliers, brochures, and catalogs. However, all systems are unique and may require additional or even non conventional components necessary for positioning your brand.